The lecture with Alex Gibson

Today’s lecture was really interesting because Alex demonstrated through his work and research how social media can be used for various marketing purposes, as a way to connect to people and bring them together. I thought it was really impressive how he was able to use celebrity statuses, particularly in China, to promote a film or brand. It sort of reminded me that social media isn’t simply restricted to what’s online, but it’s a platform where people can access information and manage international or business relationships. Taking advantage of profiles and interests in social media determines the marketing and advertising successes.